You Bought the Tech. They’re Still Using Excel.

You invested millions in the "Supply Side" (Snowflake, Pipelines). But the "Demand Side"—your people—is broken. We fix the adoption gap.

2-minute assessment • Results sent via email

The "Field of Dreams" Fallacy

Companies believe, "If we build the dashboard, they will come." The reality? 70% of data projects fail to return ROI. Your stack is modern, but your culture is ancient.

Excel is a Distress Signal

Stop trying to ban Excel. When users retreat to spreadsheets, it’s not rebellion—it’s a Trust Gap. They are using Excel because your dashboard doesn't answer their specific question.

Adoption is 80% Psychology

You cannot "train" a user who thinks the numbers are wrong (The Skeptic). You cannot reason with a leader who prefers their gut (The Gambler). You must diagnose the behavior before you prescribe the fix.

We Don’t Guess. We Diagnose.

Generic training fails because every team fails differently. We plot your organization on two axes—Skill (Capability) and Trust (Belief)—to identify which archetype barrier is killing your ROI.

High Trust / Low Skill

The Sleepwalker

Who: Eager employees who lack the "Driver's License" to navigate tools safely.

Symptom: Flooding the data team with basic tickets ("How do I filter by region?").

THE FIX We deploy Adoption Assurance—micro-learning embedded directly in the workflow.

High Trust / High Skill

The Bureaucrat

Who: Teams with great tools but slow decisions.

Symptom: Meetings run on static PowerPoint slides rather than live data interrogation.

THE FIX We engage in Ritual Redesign to force live-data accountability.

Low Trust / Low Skill

The Gambler

Who: Leaders who rely on charisma and intuition, viewing data as a threat.

Symptom: "I don't need a report to tell me how my sales team is doing."

THE FIX We execute the Lighthouse Strategy—one high-value pilot to prove ROI.

Low Trust / High Skill

The Skeptic

Who: Controllers & Ops Directors who have been burned by bad data in the past.

Symptom: "I’ll just export this to Excel and check the numbers myself."

THE FIX We run Governance Sprints to "Gold Stamp" metrics and win back trust.

HOW WE ENGAGE

We are not a "Training Vendor." We are an Adoption Partner.

The Diagnostic

We survey your team (anonymously) to identify your Archetype and locate the friction.

The Intervention

We deploy a 4-to-6 week Sprint (The Lighthouse, The Audit, or The Certification) to break the specific barrier holding you back.

The Sustainment

Once trust is established, we deploy the Enablement Library to onboard new hires and maintain the standard automatically.

Stop Treating the Symptoms.

If your team is exporting to Excel, arguing over definitions, or ignoring the dashboard entirely—you don't need more software. You need a diagnosis.

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